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To make Red Rock Harley-Davidson the best in customer service world wide, living up to all customer expectations with no disappointments.
To be the best Harley-Davidson dealership in the world, providing the best in customer service, and product selections, to every customer, every time!
"You can buy a man's time, you can even buy his physical presence at a given place, but you cannot buy enthusiasm...you cannot buy loyalty...you cannot buy the devotion of the hearts, minds, or souls. You must earn these." -- Charles Frances